TRIBUTE BOXING

IDENTITY DESIGN, BRAND PACKAGE, SIGNAGE, UNIFORMS

Led by former two-time World Champion boxer Will Tomlinson, Tribute Boxing has become an iconic destination for glamorous fitness freaks, social media influencers and hardcore hand-throwers. Combining old-school training with contemporary fitness circuits, Tribute is the place to get fit and be seen.

We came up with a minimalist brand aesthetic, applying designs with epic scale to every section of the space to communicate their catch cry: “Nothing soft comes out of Tribute.”