SOUL ORIGIN

IDENTITY DESIGN, PACKAGING DESIGN, MARKETING COLLATERAL, SIGNAGE, UNIFORMS, BRAND BIBLE

In 2011 we handed over a brand package to the brothers at Soul Origin. When 2017 came around they had transformed from a small operation with big dreams into the fastest growing, most-awarded brand in the quick service restaurant (QSR) industry.

With their new team and wealth of experience, our role was to launch the brand into its next phase of growth. We refreshed their existing brand identity and communicated their messages of freshness, quality and efficiency throughout every facet of the brand – both internally and externally. Marketing, architecture and consumer touch points create a meaningful dialog and connection with customers.

Winner: 2017 Australian emerging Franchise of the year