KINGS DOMAIN BARBERSHOP

 IDENTITY DESIGN, INTERIOR DESIGN, WEBSITE DESIGN, MARKETING COLLATERAL

Since opening their first store in 2010, Aaron Chan and Joey Scandizzo have dominated the men’s grooming space, winning more awards than they can count. The sixth store has opened, with many more to come. The King’s Domain franchise is the leader in men’s grooming, frequented by celebrities including Cristiano Ronaldo, Justin Bieber, Nick Kyrios and many of Melbourne’s AFL players.

We were handed the reigns to create something unique in the barber space. The team’s locally and internationally-awarded service and style is reflected in the design, with a nod to the old school barbershop. Our role was to create an immersive customer experience, consistently branded across every touch point. Fixtures, finishes, signage, architecture and in-store experience highlight the brand’s values of tradition and professionalism.